The Best Places to Buy Putharekulu in Hyderabad – My Honest Experience

If there’s one sweet that defines the delicate artistry of Andhra cuisine, it has to be Putharekulu. Paper-thin rice starch sheets wrapped around sugar, jaggery, or dry fruits — so simple, yet so elegant. Growing up in Hyderabad, I’d often see Putharekulu brought out at weddings, festivals, and family get-togethers. It was always treated as something special, something you didn’t find at every sweet shop.

Now, after years of hunting for the best Putharekulu in the city — from famous names to little-known corners — I can confidently say that I’ve found my go-to source. And here’s my story.

The Online Discovery – ATPU.in

A few years ago, when online sweet deliveries were just catching on, I came across ATPU.in. At first, I was skeptical. Could something as delicate as Putharekulu survive a courier trip without breaking? But curiosity (and a craving for jaggery Putharekulu) won, and I placed my order.

To my surprise, the box arrived in perfect condition, neatly packed, with every single piece intact. The first bite reminded me of the ones I had in my grandmother’s village in Godavari — crisp, light, and melting in the mouth, with just the right sweetness. It was clear these weren’t just made in Hyderabad — they had their roots in Atreyapuram, the birthplace of Putharekulu.

That one order made me a repeat customer. Over the years, I’ve tried their pista, badam, kaju, and even the fun Oreo version when my niece insisted. Every time, the quality was consistent. For anyone who doesn’t want to step out but still craves authenticity, ATPU’s online store is honestly a lifesaver.

Walking into ATPU’s Premium Store – SR Nagar

Then came the day I actually walked into their SR Nagar store (near Pillar No. 1018). I didn’t just go to buy sweets — I went for the experience. The shop itself feels like a celebration of tradition. Brightly lit shelves stacked with those signature purple gift boxes, the aroma of fresh jaggery and ghee in the air, and staff who actually explain the different fillings to you.

The highlight, though, was their “Make Your Own Putharekulu” corner. I watched a staff member expertly fold the paper-thin sheets around crushed dry fruits — a skill that takes years to master. They even let me try rolling one myself (spoiler: mine looked like a crumpled paper roll, but it was fun!).

That visit sealed my loyalty to ATPU. It wasn’t just about buying a sweet; it was about connecting with a tradition that Hyderabadis often forget is ours too.

A Visit to the JNTU Branch

More recently, I stopped by their JNTU branch while meeting a friend in Kukatpally. This one has a more modern vibe — less nostalgic, more sleek, clearly catering to the IT crowd nearby. I noticed a group of professionals picking up multiple gift hampers, probably for their office Diwali party.

This is where ATPU shines compared to others: their packaging. The boxes look premium, with gold patterns and a rich purple finish. When you hand someone a box, it feels like you’re gifting royalty, not just sweets. That’s why I’ve personally used them for my own corporate orders — the hampers look classy, and the sweets inside never disappoint.

My Honest Take on the Big Names

Like every Hyderabadi, I’ve also bought Putharekulu from Pulla Reddy Sweets and Almond House. After all, these are the names everyone suggests.

• Pulla Reddy Sweets: I grew up eating their kaju barfis and mysore paks, so naturally I tried their Putharekulu too. And while the taste wasn’t bad, it didn’t feel authentic. The texture wasn’t as crisp, and frankly, the price was way higher than what you’d expect for that quality. I left the shop feeling like I had paid for the brand name more than the sweet.

• Almond House: I tried their dry fruit Putharekulu once, hoping it would be worth the premium. Again, good presentation, but the taste didn’t live up to the hype. The delicate paper texture that makes Putharekulu so unique wasn’t quite there. Compared to ATPU, it felt… safe but soulless.

Why ATPU Wins Every Time

After all these experiences, here’s why I now recommend ATPU to anyone who asks me where to buy Putharekulu in Hyderabad:

1. Authenticity – They source directly from Atreyapuram, where this sweet was born.

2. Consistency – Whether I order online, visit SR Nagar, or drop by JNTU, the taste and quality never waver.

3. Packaging – Their gift boxes look stunning, making them perfect for weddings, Diwali, or corporate gifting.

4. Value for Money – While other big names charge a premium without delivering much extra, ATPU strikes the balance between fair pricing and top quality.

5. Experience – From online delivery to in-store “make your own” fun, they make buying Putharekulu feel special.

Final Bite

Hyderabad may have dozens of sweet shops, but when it comes to Putharekulu, only a handful truly get it right. For me, ATPU isn’t just a sweet shop — it’s the place that keeps a centuries-old tradition alive while making it accessible for modern Hyderabadis.

So whether you’re sitting at home craving a late-night jaggery fix, or planning to impress your boss with a corporate Diwali hamper, trust me — skip the overpriced options and head to ATPU.

👉 Order online at atpu.in, or drop by their SR Nagar or JNTU stores. Once you taste it, you’ll know why I keep going back.

— Written by Ananya Reddy, Freelance Journalist & Food Blogger